After successfully doing several videos for the Philly nonprofit Greener Partners over the past two years as Communications Director, Greener Partners hired me as a freelancer for their 2017 video that would be used at their annual gala, attended by more than 400 people, and also for their end of year fundraising efforts.

This year I was tasked to do “something different” and to also use a little humor. Inspired by some viral videos of kids tasting different foods, we used that as a springboard to creatively illustrate the problem that families face in terms of getting their kids to eat more healthfully. The solution, of course, is Greener Partners’ dynamic farm-to-school programs, as illustrated by the Farm Explorer and powerful testimony from one of their teen participants.